Content marketing plays an important part in demand generation. It is essential to write and publish the posts in a unique way to drive long time traffic for your contents. Most of the people spend long hours in writing the blog contents. Moreover, we may spend hours and hours in researching and creating contents for optimizing according to the social media and search engine. We will then hit the publish button. But when the contents fail to drive traffic, we will obviously feel down and disappointed. It is hard, right? Today, we are going to share interesting tips to increase traffic in your blog post.
Research promotable contents: The content has to be promotion worthy. If you are a starter, then you can take the phrase or keyword and paste in the BuzzSumo. When you enter, you will come to know whether the content has a good social popularity or not. It is mostly depends on the topic you are choosing. You have to see the type of content that can remain evergreen in the minds of the readers.
Develop the content using various media: The content should have highlights, quotations and elements to share. When you share your contents on the social media, your content will be easily reached by thousands of readers. It is necessary to create images so that people can share the contents after reading the blog.
Apart from these tips, ensure to write quality contents. The blog should be readable and error-free. If possible, you can also include quotes from famous people in your topic.
Read also How Demand Generation Helps in B2B Sales?
When we start 2015, the business to business marketers should keep in mind that the market and buyers keep changing, and it gets more complex day by day. The marketers usually face a tough time when they have to connect the product and consumers. They need to show an excellent return of interest as an effect of content marketing and demand generation strategies.
Here are some of the programs that will help the business to business marketing leaders in a great way. When you focus on these programs, it is sure you can get maximum results and easily align with the customers.
Shift to programs from campaigns
In one of the recent business to business demand generation studies, it was revealed that a majority of respondents run at least fifteen or more campaigns on a yearly basis. The campaigns will market an event or singular asset such as webinar, e-book or white paper. The question is what you can perform ahead of this. If the organization can think of a program based approach rather than a campaign, then you can easily achieve the buyer-centric approach. It is only possible when the sellers are able to understand the buying characters and aligning contents accordingly at every stage of the process. It can consequently result in high conversion rates.
Contents have to be well treated
When the buyer has planned to purchase your product through the program, then they would read the contents and learn about the products. The contents have to be useful, valuable and should build trust in the customer’s mind.
Read also Tips for Getting High Traffic for your Contents