Most of the sales problem in a company can be solved by improving the marketing process. It does not mean that selling products is the only solution. There are several functions of marketing. It is essential to find out when the company needs more and when the company requires better marketing. The company grows into a large enterprise depending on the owner’s vision or idea. The founder will play various roles in the starting stages of the company.
Most of the founders will involve in the sales and handle the engineering roles in the early stage. When the company grows and develops, the owner will start to delegate the tasks to specialized professionals. The owner will give most importance to one crucial area that is marketing. It helps to the long term success and growth of the company. The owner has to focus on three major areas like functions of marketing, results to expect from the marketing process and problems involved in the marketing.
The marketing process involves finding the target customers, where the customers are located, analyzing the background of the customer and preparing effective marketing strategies to reach the potential customers. The marketer will find who the customers are and why the customers have to buy products from you. You have to focus more from the customer’s point of view than selling the product. What products could customers purchase from your firm? Why they do not buy from other companies? When you analyze the reasons for these questions, you will know how they are managing the business process with you.